Top 5 Pink Desserts In NYC

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This is a very specific article, I know. But let me give you some background. I’ve been on a little side project all year long. I wanted to see if I could take my love of all things pink, and find it translated into desserts in the city.

It all started because I wanted some adorable pink food that matched my aesthetic to post on Instagram. But then it became a challenge for me, and I started seeking out shops, menus, and restaurants on social media to see if I could compile an all-pink list. And I did, right here, just for you! So if you’ve ever thought, hmm, I wonder what kinds of pink desserts NYC has to offer, this is your spot to find out!

Simply Delicious Yellow Cake with Sweet Pink Buttercream Icing from Amy’s Bread

Amy’s Bread is a classic bakery in NYC, and their pink cake is no exception. It’s sweet icing is the perfect topper for the moist cake, and is the perfect pink dessert to grab with a coffee or on a weekend outing with friends. I highly recommend this cake for looks + taste. I might need to run to Chelsea Market later to grab a slice!

Strawberry Shortcake & Red Raspberry Cakes at Ring Ding Bar

Pink on the outside AND inside! This dessert bar does a modern take on the classic 1950’s dessert Ding Dongs, which is basically a mini cake with a chocolate layer overtop and filling in the inside. The strawberry shortcake is absolutely delicious, not to mention adorable, and the shop is even cuter! I highly recommend heading downtown to check it out in person!

Pink Bubble Tea at Bar Pa Tea

While I admit this is borderline in the “dessert” category, I’m still counting it because it’s a sweet treat! The store itself gets extra points for looking adorable and pink, and is great for photos too. They have lots of other flavors, including matcha, coffee, and add-in flavors, so go check them out for a sweet drink.

Lavender Ice Cream with Lucky Charms and a Pink Cone from Soft Swerve

Oh my gosh, where do I start with this?! While it’s not all technically pink and there is a lot of purple in the dessert, I included it because this. was. the. best. ice. cream. I’ve. ever. eaten. For real, it was delicious. And it’s so pretty for ice cream! Beware, there might be a bit of a line, but they’re speedy and it’s absolutely worth it!

Strawberry Cronut at Mia’s Bakery

If you haven’t tried the cronut yet, you need to head on over to Mia’s bakery immediately. It’s the perfect balance of crunchy cronut texture and silky sweet icing on top. And it’s pink, of course. The strawberry flavors tasted incredible, but note that it’s very rich, so might be best to share with a friend if you don’t have the biggest sweet tooth.

Bonus: Vegan Raspberry Cake at Mia’s Bakery

The folks at Mia’s were so nice and helpful that they gave me multiple pink dishes to photograph! This one is for all my Vegan friends out there. It’s a Vegan raspberry cake with a raspberry drizzle. Talk about amazing. With the filling and layers of icing, I was in total pink heaven.

Give these a try the next time you’re out and about in the city, and if you have any recommendations of other pink food or desserts that I should photograph, hit me up at gdeimz@gmail.com or on Instagram @gdeimz. Thanks so much and hope you have a pastel pink day! 🙂

2019 Photo Recap

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It’s been a totally crazy year! I’ve photographed more than ever in my entire life, and gotten to work on some super cool projects. So I thought it would be fun to collect all the stats and make a recap of all the photography I’ve done. Check it out below!

I also made a fun video from that information, including hundreds of photos from various shoots I’ve done this year. It’s so crazy to me that none of those photos existed one year ago. I love that I get to be creative and make so many fun images. I hope I beat my record next year!

Why does it cost so much for a professional photoshoot?

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Hey there! My name’s Gaby and I’m a professional photographer based out of New York City. I get this question a lot, so I thought I’d make a blog post about it. Oftentimes I’ll send a potential client my rates, and they’ll go, “Oh…” and then there will be this awkward silence until they say, “Well, it’s just an hour shoot, so can you do it for $150 instead?”

Face. Palm. There’s soooo much more that goes into a photoshoot than just the hour of the shoot. There’s the time the photographer has involved, and then the expenses to run the business. Let’s break it down:

Photographer’s Time for a 1-Hour Shoot

  • Prepping all the camera gear, charging batteries, sending lenses in to be repaired – 1 hour
  • Travel time to and from the shoot – 1 hour
  • The shoot itself – 1 hour
  • Culling and sorting through all of the images post-shoot – 30 minutes
  • Editing and retouching the selects – 1 hour
  • Uploading and sending to the client for final approval – 30 minutes
  • Archiving and long-term storage of the images – 1 hour

That’s already 6 hours of the photographer’s time invested for a 1-hour shoot! And we haven’t even talked about the fixed costs for running the photography business or the creative fee.

Annual Photography Expenses

  • 2 Canon 5D Camera Bodies – $6,000
  • Lenses – $10,000
  • Annual website and domain name – $200 yearly
  • Memory cards and batteries – $400
  • Seamless backdrop – $200
  • Lighting equipment – $650
  • Laptop – $2,500
  • Adobe subscription – $400 yearly
  • External Hard Drives – $500 yearly
  • Google Drive Cloud Storage – $100 yearly
  • Business cards – $50
  • Photography memberships – $100 yearly
  • Subway Card – $1560 yearly
  • Graphic Designer – $400
  • Advertising on The Knot – $2,000
  • Business Thank You Cards – $100
  • Logo stickers – $70

That totals to almost $30,000 in flat costs to run the business, and doesn’t include ANY of my time. Not to mention the cost of my college and master’s degrees, or any of my day to day living expenses, like rent or food. I love being a photographer because I get to use my creativity and artistry to capture moments for folks, but I can’t do my job if I can’t afford to live.

The Creative Fee

What’s a creative fee, you ask? It’s the special services or talents that I bring to the project. So, for example, if you hire me to shoot a wedding, you’re choosing me because I have ten years of experience in wedding photography, and I bring a certain style and skill to the project that other people do not have.

According to the American Society of Media Photographers, here are a few things photographers consider when calculating their creative fee:

  • Tight deadline
  • Specific style
  • Creative solutions needed (looking for conceptual input)
  • Expectations of high end service (catering lunch rather than McDonald’s)
  • Logistical difficulties (a factory that cannot stop production or a mountain to climb)
  • Experience
  • Extreme limits on subject availability (like 2 minutes with the CEO for a portrait)
  • Technical expertise
  • Geographic location
  • Reputation

And then, since I’m a freelancer, I have to take out a percentage of the income I make for taxes. Guess how much that is in New York City? It’s between 6-7% for my tax bracket. Sometimes it sounds like I’m making buckets of money in just one day, but when you factor in my expenses and setting money aside for taxes, it’s not as lucrative as you might think.

Calculating My Rates

So, with all that in mind, here’s how I calculate my rates. I add my expenses plus the amount of money I need to live and divide it by the number of workable days I have in a year (or how many sessions I want to shoot). And funnily enough, guess what happens when I calculate how much I’m being paid for the time I have invested and my annual expenses? I’m not exactly rolling in the dough.

Don’t get me wrong, I LOVE what I do with my whole heart, but I work hard to be a freelance photographer. I hustle every day to get enough shoots to make enough money so I can keep doing this as my career, and I understand how it can seem like I’m making a lot of money in a little amount of time, but it really does even out.

Here’s my point: I have a lot of time and money invested in my gear and my craft, so that’s where I come up with my rates. I believe that with photography, you get what you pay for, and with me, you’re paying for a quality experience with the highest quality images. So the next time you are talking to someone in a creative field and you think, “Wow, they’re getting paid hundreds of dollars for one hour,” think again.

There’s a lot more that goes into it than an hour of work, and there’s a lot of time, experience, and equipment costs invested. I hope this educated you and gave you some things to think about in regards to creatives and photography rates.