The Badass Women Gallery Show in NYC ROCKED!

Inspiration

On March 7, 2020 I hosted a gallery show highlighting the 55 portraits of female founders, entrepreneurs, creators and do-ers that I had been photographing for the past year and a half in New York City. It was a big undertaking for me, and I can’t believe it happened! Let me start off by saying that I was super nervous for this event. It’s my first gallery show in NYC and the first solo event I’ve hosted here, so I wanted it to go well! It worked out perfectly that the next day was International Women’s Day, and March is International Women’s Month, so we were feeling all the girl power vibes that weekend.

Before the event we had to get some takeout from down the street. Huge shout out to my dad, my friend Shane, and my roommate Lauren for helping set up all day. They rock. I also made a video tour of the show, which you can check out here:

This is the first wall finally completed. It took about four hours to hang this side, and about two hours to hang the other side. Most of the time was spent figuring out the math for the rows and decided how to hang the command strips. Once we had everything laid out and the first few rows done, it was a piece of cake! (And yes if you’re wondering, all 55 frames and a few spares were in my tiny New York apartment for about three weeks leading up to the event. It was crazy.)

We also set up a networking wall called the Give and Take wall, where people could write Post-It notes for things they could offer, a service they could provide, or something they were looking for. Folks could take Post-It notes if there was something they could help with. By the end of the event, the wall was totally covered with Post-It’s, which was so awesome to see!

Here’s a couple photos of me getting excited once we had the posters outside hung up. Shout out to Lauren for curling my hair and helping me hang the posters, and a big thank you to Jenessa, the owner of the space, for being so helpful throughout the process of hanging the work and coming in clutch when we forgot the wine opener (oops!).

Did anyone catch my Taylor Swift quote on the show info poster? I had to sneak that in since she’s one of my role models as a badass woman herself! I was also excited to see that many people were using the #BadassWomenNYC hashtag on social media with photos and videos from the show!

And suddenly it was time for the event to start! The gallery show was open from 7-10pm, and it was surprisingly packed almost the entire time. That really blew me away. I really felt the support of so many badass women who showed up to see the show! It was a huge relief once all the frames were hung, and I could just relax and talk to all the guests that attended!

I have to give a huge THANK YOU to our drink sponsors, T Edward Wines! They donated a case of delicious sparkling wine for the event, so of course we had to do a celebratory pop at the beginning of the event.

One personal highlight of the night for me was when my cousin Adrianne and her fiancee Tyler surprised me. They flew into NYC from Chicago to come to my gallery show! It was such a sweet moment, and I’m so glad I got to share the event with them.

Then around 8pm, it was time to give my speech! I always get a little nervous with public speaking, but I felt good about this one because I could just explain the story of how the project came together without having to rehearse it too much. I also had my friend Anisa Benitez say a few words about the importance of the representation of women in the media right now. I think she totally nailed it. You can watch the full speech below:

I really couldn’t believe the turnout. The show was packed the entire night! One thing that people kept telling me is how inspiring it was to see all the photos and quotes together. I’m so glad that I could shine a light on so many amazing women that are making the world a better place, and inspire folks in the process! Empowering women is so important to me, and I love that I get to use photography to do that! I made so many new connections, and I hope everyone else did too.

The Post-It wall was totally covered by the end = total success!

And let’s not forget the #BadassWomenNYC balloon wall that people loved getting their photo taken with! Gotta do it for the ‘Gram! This will definitely be at future events, because it was such a popular element that everyone wanted to take photos of (myself included).

And of course I have to give a big shout out to these ladies, who have been a huge support to me over the past two years in NYC. I could not have done it without them!

Lauren also made a quick little video recap of the show, which you can check out here:

To everyone that came to the show and checked it out, to everyone that let me photograph them for the series, to my friends and family that have supported me throughout this process, thank you all so much! This show meant so much to me and I’m grateful for your encouragement.

Lastly, I’m continuing the series and expanding it to San Diego and Austin this year! So on that note, feel free to fill out this form highlighting a Badass Women who you think should be included!

Check out this page on my website for all the portraits and quotes from the women and more updates on the project, and make sure to subscribe to my email alerts to be the first to know about future shows!

Badass Women Gallery Show

Inspiration

I’m so excited to announce my art gallery show happening this March in NYC! The event is called Badass Women, and it will feature 50 portraits of women entrepreneurs and female founders in NYC that I’ve photographed over the past year. It will also be a great networking opportunity and is free and open to the public. Feel free to share with your friends and network! You can check out the attached poster, the Eventbrite page, and the fb page for all the details. 

You can learn more about the project at my website or on Instagram. Thanks so much and looking forward to seeing you there!

How To Make A Successful Pitch

Inspiration, photography tips

Today I’m going to explain how to pitch an idea to a brand. A pitch is basically a proposal or idea that you have for working with a company, in exchange for a trade, collaboration, or to be paid. This can often be a great deal for both parties, because you can offer your services and trade the company for whatever you’re looking for–from a free night’s stay at a hotel to a music festival ticket to clothes from a particular brand you love.

Pitching to organizations or businesses can be really intimidating, but it’s not as hard as you think. In my experience, if you have a solid idea and approach the business thoughtfully, they are very likely to work with you. Here’s what I do!

1. Formulate an Idea & Decide Who To Pitch To

The first thing you need to do is come up with an idea. Something a lot of people don’t realize is you can brainstorm ideas for projects on your own and pitch them to any brand or business, and they might say yes! I do this all the time with brands that are aligned with mine, and it’s a great way to collaborate, extend my outreach, and get awesome products. In the past, I’ve pitched doing photoshoots for social media for food brands such as YumButter, Ona, and EPIC. I’ve asked for a free ticket to a music festival in exchange for photos, a night’s stay at a hotel, and I’ve pitched clothing and product brands in exchange for free swag.

The options are essentially endless, as long as you make sure that the brand you’re reaching out to aligns well with yours. If you do all portrait photography, asking a food company to shoot product shots wouldn’t make much sense. If you’re a wedding photographer, asking for concert tickets isn’t very likely to work. Start thinking of brands you interact with on a daily basis–ads you get as you scroll social media, products in stores you shop in, etc. Once you know the brand you want to work with, come up with a pitch idea that relates to your and their brand. Don’t be vague. Have a specific idea in mind, like planning to pitch a Valentine’s Day lifestyle shoot to a flower company, or an on-the-go shoot for a granola bar brand.

2. Put Together a Pitch Deck

The next step is to create a pitch deck, which is basically a proposal that you create for the company you want to work with. This doesn’t have to be a 20-page document. It can be as simple as 3-4 pages containing the synopsis of the idea, examples of your previous work, and a mood board for the shoot. You should include your information, a link to your portfolio, the concept, and what you’re looking for in the trade.

Taking a little bit of time to create an aesthetically pleasing pitch can really go a long way in getting brands to notice you. Many people simply message a business on Instagram DM or drop them an email, so if they open yours and you have a PDF that looks like you’ve invested more than 5 minutes creating, that immediately makes you stand out.

3. Curate a Thoughtful Email

Draft an email to the brand and attach the pitch. Then give a summary of your idea in the body of the email. Here are a few questions that your email should answer:

  • Who are you and what do you shoot?
  • What is your project or idea about?
  • Are there any important dates/deadlines (i.e. if the shoot is Valentine’s Day themed and time sensitive)?
  • How will you do it?
  • Where did the creative inspiration come from?
  • Why should we feature this?

I’ve attached a few proposals that I’ve recently created to give you an idea of what to create. Canva is a great free resource that let’s you create proposals and PDFs, so if you haven’t tried it yet, I’d highly recommend it. This first pitch is for Getaway House, a brand that focuses on adorable tiny cabins for people to rent to get out of the city. I asked to trade a photoshoot of 20 images for one night’s free stay. They ended up accepting my proposal.

This was a really fun one. I saw Babeland stores around NYC and loved the pink theme. Since that’s super on-brand for me, I reached out and told them I’d love to do a shoot in exchange for free product. Not only did they love the idea and the resulting photos, but they later hired me to shoot a campaign for them. So, it can also be awesome exposure.

This pitch was for a contest for a free music festival ticket at Electric Forest in exchange for photography. You can get creative with it too! Who said a proposal had to be one paragraph of dull text? Make it colorful, exciting, inviting. Along with the pitch PDF, I also included a video. The requirements didn’t even ask for one, but I wanted to introduce myself and make myself stand out from the group!

Check out the video below:

Making the video took about 2 hours, and it gave me a huge leg up in the competition. Which do you think the judges will remember more, a one-page piece of paper with writing or a vibrant multi-page PDF with a fun video with graphics bouncing around?

I hope this sparks your inspiration and gets you excited about collaborating with other brands. Good luck and happy pitch creating! If you liked this article, make sure to have a look at my website,  InstagramYouTube and Pinterest!  Tag me @gdeimz on social if you make any pitch decks using these techniques!

The Pursuit of a Creator

Inspiration

As I was walking home from shooting another concert around the backdrop of New York City skyscrapers who’s lights had been turned out for the night, I couldn’t help but feel how tired I was. Like physically feel the exhaustion overwhelm me to my toes. I had back-to-back days of shooting and not enough sleep, and I felt the weight in my feet with every step that I dragged myself toward the late night–or early morning, depending on your perspective–subway, massive camera bag in tow.

“Gaby, why do you do this to yourself?” my brain blurted out melodramatically amongst the few taxicabs rushing by to pick up any stray partiers trying to get home. I paused for a second to think about that while I waited for the walk sign at a stoplight on 9th Avenue and 57th Street. Why the heck do I do this? And that’s when the answer occurred to me, plain as day and more clearly than ever before.

It’s true, I’m tired and worn out constantly. My friends joke about how I never sleep, how I’m a workaholic and never learned the meaning of rest or a work-life balance. They’re right. I am working myself ragged. I’m so worn out at night that I collapse into bed because I’ve been giving my all every day, while simultaneously creating the most I ever have in my entire life. I’m using my creativity in ways a younger me would have only dreamed of. I’m freaking fatigued and kind of proud of it.

Here’s why: It’s because I love what I do more than I hate being tired. I love the act of creating, designing, constructing, discovering, imagining, actualizing, making art. I do it all day long and I never get bored of it. Being creative puts me in a total flow state, and when I’m in that zone, I don’t even feel worn down. Being locked in on my craft gives me an outpouring of energy unlike anything I’ve ever experienced. It feels like an avalanche of excitement and energy flowing through my veins, a feeling that I cannot explain or replicate. This is the pursuit of a creator.

Which brings me to my second point: I’m trying to be the best the fastest. Leveling up requires sacrifice, and work, and heaps of hustle every day even when you’re running on four hours of sleep, your inbox is overflowing and everything is getting a little overwhelming. It requires persistence and dedication, and those are the deciding moments where you either give in and give up, or buckle down and get back to work. There’s a level of mental fortitude you have to possess to keep at it, and most people don’t get it or want it. But the ones that do, man, they’re the change makers. They leave the comfort zone seeking growth, with an intoxicating hunger for improvement, for progress, to be the best.

Why am I even talking about this? I guess it’s just to say that if you, too, have a deep, deafening passion and are trying to get great at something, if you love something so much that you’re willing to work on it indefinitely, if you’re shooting for a thing that will take every once of your energy, this is just your reminder that you got this, that you made it this far, that you’re right where you’re supposed to be. Keep at it, and hustle the hell out of life to get where you’re going.

I’m striving for greatness, and tonight that looks like dragging myself onto the subway, twisting the key into the narrow door of my apartment, crashing into my blanketed bed. And when I wake up in the morning, guess what I’ll be doing? You guessed it, getting right back at it, damnit.

Which brings me to my final secret, the most important one of all and the one we always seem to forget: We have a finite amount of time. Whatever you do, use your time wisely. Feel that heartbeat in your chest right now? It’s thumping away even as you read this, as you decide what to make of your gifts and talents. To my doers and dreamers, do me a favor and use the energy and intensity that you have. Use it all and as much as you can, as often as you can. Don’t let it go to waste. I know I sure as hell won’t.

Pink Photoshoot Locations in NYC

Inspiration, photography tips

If you’re like me, you might be kinda obsessed with the color pink. One of my favorite pastimes is wandering around New York and finding perfect pink spots to set up photoshoots. So, I thought it would be awesome to compile all the information into one article. After two years of exploring, here are my personal recommendations for the best pink photoshoot locations in NYC.

Museum of Ice Cream

The Museum of Ice Cream is a fabulous playground in NYC for all things ice cream related. As an added bonus, the entire building is painted head to toe with pink pastels. We spent almost three hours exploring and taking tons of pictures, and it’s a super fun activity for an afternoon. We went on a weekday, which was way less busy than the weekends.

Cha Cha Matcha

This pink matcha heaven also doubles as a great spot to grab a drink or even some soft serve! They have multiple locations, but the biggest one with the pink doorway is the 1558 Broadway location. This just proves that we love pink so matcha!

M Tea

M Tea just opened up in Flushing, Queens, and it is a lovely space that does not disappoint. It will take you some time to trek to Flushing from the city, but I promise it will be worth it for the amazing photos! It’s a two story building that includes clusters of pink chair pods, a massive pink hot air balloon that ascends to the ceiling, and a pink phone booth upstairs. I had the pink smoothie (big surprise) and it was as delicious as it was pink!

Pietro Nolita

Pietro Nolita is a very pink restaurant that prides itself on being “Pink as F*ck.” I went there for my birthday this year and took some fun pink inspired photos, as well as tried some of their amazing pasta. There’s lots of options, because the inside is just as pink as the outside benches. Also, I HIGHLY recommend checking out the bathroom, as it’s completely pink as well!

Pixinity

The Pixinity Pop-Up was an immersive experience complete with pixelated icons, a New York themed room, a giant avocado, and a massive pink ball pit. The pop up ended in November, but creator Tianyu Qiu told me that he has some more pop up ideas up his sleeve, so keep an eye out for his next project!

Central Park

Central Park in the spring is the perfect place to get your pink on! When the Crabapple trees start blooming, pink petals create a stunning pastel spectacle in the park. Check out Conservatory Garden’s Center Garden from mid-April to mid-May, that’s when they’re typically in bloom.

Tiny’s and the Bar Upstairs

This adorable pink building is the perfect backdrop for a photoshoot in NYC. You do have to be careful though, because that street can get busy with traffic, but we went on a Sunday morning and it was completely empty. I’ve also eaten at Tiny’s and the food is phenomenal!

Your Apartment

Look, when all else fails, buy some confetti and have your own shoot in your room! We bought a pack of pink confetti from Amazon for less than $10 and had a mini photoshoot against a white wall in our apartment. Pro tip: use a wall that’s facing a window, so you get the best lighting. Second pro tip: use the slow-mo option on your iPhone and take an awesome video throwing the confetti!

I hope these locations got you excited to take some pink photos around the city! If you liked this article, have a look at my website, InstagramYouTube and Pinterest! I hope this gave you some new ideas to try out on your next photoshoot. Tag me @gdeimz on social if you go to any of the pink spots for a photoshoot in NYC!

West Village Photoshoot with Melissa Frusco

Inspiration, photography tips

This was a fun one! Melissa and I decided to meet by Christopher Street Station in West Village in NYC for a street style shoot. It was a bit of a moody day, but I love the foggy atmosphere it provided. Her overall outfit and look fit the vibe really well, and we had a great time shooting some portraits and street shots.

One thing I love to do on city shoots is have the model walk right in the middle of the street (while the walk sign is a go, only!). It creates beautiful lines from the street, especially if there are traffic lights and cars in the background that you can blue out a little bit with bokeh. These two shots are great examples of that! It really adds an urban vibe while still focusing on the subject.

There was also a crazy man that stopped us along the way, but honestly not too surprising in NYC, haha. I also loved the pops of yellow from the signs and taxi cabs. You can use elements like this to add to the overall visual story of the shoot. And I thought the old wine store across the street made for a great grungy backdrop to match her outfit.

If you liked these photos, make sure to have a look at my website and follow me on Instagram! Feel free to drop me an email at gdeimz@gmail.com for any shoot requests, questions, or just to chat! If you’re in the NYC area, let’s grab coffee and talk lenses and shoot locations 🙂

7 Magic Mountains

Inspiration

If you haven’t heard of 7 Magic Mountains, it’s a colorful art installation by artist Ugo Rondinone about 10 miles outside of Vegas. It’s a line of seven huge boulders stacked on top of each other, all painted different vibrant colors. The art piece is literally in the middle of the desert, on an off road straight from the highway.

When we were about 30 minutes outside of Vegas, my boyfriend surprised me by driving us to 7 Magic Mountains. He hates pictures, but knows that this kind of thing is exactly what I love to explore. Luckily, there were only a few other people there, so we wandered and took lots of photos as the sun was setting, which was the perfect lighting!

I had seen pictures of it before on Instagram but I didn’t know if it would live up to the hype. It was actually SO COOL and I couldn’t believe how massive and precariously stacked the rocks are. They are ginormous and incredibly vibrant in color. Walking around them just makes you happy and excited.

For editing these pictures, I increased the saturation so the shots would appear even more colorful, and darkened the black point for more contrast. Since the rocks themselves were so vibrant, I didn’t have to edit the photos a whole lot. There were a couple people in the background of a few of the shots, so I Photoshopped them out 😛

If you’re heading to Vegas, I’d definitely recommend stopping here for some photos. It’s just a few mile detour off the highway and it’s such a fun pit stop before arriving in Vegas! It does get busier in the middle of the day, but morning or evening are both perfect times when it’s less busy.

If you liked these photos, make sure to have a look at my website and follow me on Instagram! Feel free to drop me an email at gdeimz@gmail.com for any shoot requests, questions, or just to chat! If you’re in the NYC area, let’s grab coffee and talk lenses and shoot locations 🙂

7 Best Ice Cream Shops in NYC

Inspiration

I’ve lived in NYC for a few years now, and I’ve made my rounds on all the best ice cream shops in the city. So I thought it was time to round up my list of my favorite ice cream places and share them with you guys! Here you go: my professional opinion on the very best scoops in New York City.

Oddfellows

Oddfellows is a cute shop downtown with a handful of flavors–all extremely unique and interesting. I stopped by last weekend to see what they’ve been mixing up lately. John helped me out and scooped up a bunch of different flavors for me to try–including corn bread and mushroom flavors (too adventurous for me). I ended up picking Matcha Rocky Road, which had bits of chocolate and marshmallow in the green ice cream. It was incredible and I highly recommend this spot if you’re ready to risk trying a really unique flavor!

Soft Swerve

This fun little ice cream shop on the Lower East Side is known for its bright colors and candies. They put Fruity Pebbles, Lucky Charm marshmellows and sprinkles on their pink, purple, and green hued ice cream. I was very excited to try this vibrant dessert, and the flavors did not disappoint. The soft serve makes it incredibly creamy, and with flavors like coconut, sesame butter, and Hong Kong milk tea, there’s always something new to try. It’s definitely worth going to, as long as you’re willing to wait in line to snag one of their iconic ice cream cones.

UES.

The fun of this ice cream shop is the secret of it: there’s a hidden speakeasy behind the pint-filled walls of the shop. They make ice cream flavored drinks and desserts, but don’t let the bar distract you from the fact that they make darn good ice cream, too. The shop is tiny but the perfect place to go if you’re looking for a great background for an Instagram photo with your ice cream. I chose salted caramel in a pretzel cone with sprinkles, and it was the biggest sugar rush I’ve probably ever had. The flavors are rich, but the ice cream is delicious. If you’re looking for a top secret, ultra cool environment for a boozy shake or ice cream, UES is the place to be.

Van Leeuwen

Van Leeuwen started out as an ice cream truck in 2008 and has now expanded to over a dozen brick and mortar shops in NYC and LA. The artisan ice cream is the perfect spot for my vegan, nut-free and gluten free friends, with flavors like Rocky Road, Cookie Crumble Strawberry Jam, Cookies & Cream Caramel Swirl, and their most popular, Honeycomb. I took my friend Elysha and we each tried a different flavor, with a waffle cone of course. I liked the Cookies & Cream and Peanut Butter Marshmallow Crunch, but you really can’t go wrong with any flavor!

Milk Bar

Christina Tosi is basically a household name in New York City, but if you haven’t heard of her yet, she created Milk Bar, which is the fun-loving dessert cousin of Momofuku Noodle Bar. She took favorite desserts she had as a child and gave them a twist, and her ice cream is no exception. The soft serve at Milk Bar has one flavor–cereal milk. She soaks the milk in cereal to get that iconic after-breakfast cereal taste in her ice cream, and tops with corn flakes or sprinkles. This is a very unique flavor, but worth checking out, along with her other array of delicious desserts like Birthday Cake Truffles, cookies and pies.

Morgenstern’s

Morgenstern’s is a dream of an ice cream parlor on the Lower East Side. They also have about 88 flavors, and even more toppings and add-ins, so the options are nearly endless. I went with traditional American Classics, Butter Pecan and Cookies and Cream, which had amazing carmelized pecans and a perfect topping to texture ratio. They also have Parlor Classics like Burnt Sage, Green Tea Pistachio, and Salt & Pepper Pine Nut, and seven varieties of Vanilla seven of chocolate, and five different caramels! It’s insane how many flavor profiles they have. Go in and sample a few first before you decide which ice cream to choose!

Bonus: Ice Cream Trucks

There are dozens of gourmet ice cream shops in NYC, and they’re all amazing in their own way. But I thought I’d mention one that place that’s often overlooked: the ice cream trucks around the city! Central Park is one of my favorite spots to get ice cream in the city, and the ice cream truck that sits on the corner does the job perfectly. You wouldn’t think so, but it’s really tasty and a perfect on-the-go ice cream to satisfy your sweet tooth. So the next time you see an ice cream truck in NYC, give it a try (and get sprinkles on top–because duh!).

If you liked these photos, make sure to have a look at my website and follow me on Instagram! Feel free to drop me an email at gdeimz@gmail.com for any shoot requests, questions, or just to chat! If you’re in the NYC area, let’s grab coffee and talk lenses and ice cream locations 🙂

Victoria’s Boston Photoshoot

Inspiration, photography tips

I hadn’t seen my friend Victoria since we studied in London together a few years ago, so when I traveled to Boston this weekend to shoot a wedding, I knew we had to get together and do a shoot in Boston! We did a super fun photoshoot in London at Regents Park, so round 2 was in order!

We started at the gorgeous bridge in Boston Common and wandered from there. I was obsessed with the willow trees around the park, so I’m glad I captured them in the background of the shot. This is the lake where they do the iconic swan boating in Boston! The lighting was a little overcast, but it made for really nice even lighting for her portraits, so I shot everything natural light.

Then we stumbled onto the new carousel, and I thought it would be a great spot for some colorful shots. I tried a technique at the carousel that ended up looking really cool. I slowed down the shutter speed (also called dragging) so as it moved around, it created the blurry effect on the background. I had Victoria stand really still while I dragged the shutter so she would still be really sharp in focus. I also had a little fun with the editing, using Color Selection to make the shadows blue (one of my favorite techniques–I think it adds a really editorial effect).

Then she got out her fun rainbow umbrella and we did some colorful shots around the garden. I love any excuse to add lots of vibrant color, and I think the close up portrait of Victoria looks great with the rainbow in the background.

We ended by these old cobblestone streets and tried some movement and walking shots. I edited the first one by adding a pink gradient over the image and fading it. Something simple like a gradient can totally change the vibe of the image and make it look really unique! I hope this shoot illustrates that you don’t have to shoot for a long time or with a lot of different outfits to create images that are vibrant and different from each other. Here’s one more example of a gradient I used over a black and white shot:

Send me your street style shoots in different cities, I would love to see them! If you like these photos, make sure to have a look at my website and follow me on Instagram! Feel free to drop me an email at gdeimz@gmail.com for any shoot requests, questions, or just to chat! If you’re in the NYC area, let’s grab coffee and talk lenses and shoot locations 🙂

Pixinity NYC Pop Up Photoshoot

Inspiration

It’s not a regular pop-up shop where you snap a photo for The Gram and leave. This is an entire art installation with a heartfelt meaning. The artist, Tianyu Qiu, decided to make his own pop up and partner with Autism Speaks. His sister was diagnosed with autism, and they use computers and iconographic symbols to communicate over verbal communication. He wanted to create a world where anyone could come interact with the art in an accessible way. I loved that concept, so I stopped by this week to check out Pixinity!

It starts out with a wall of shades of pink–my favorite. They told us that pink is the symbol for hope, so there’s a thread of pink throughout the entire show.

Then we moved on to the hallway of neon that transported us out of 2019 and into the digital, pixelated world full of pixelated people, food, and cities!

The blue room is filled with foam pixels for you to play around with and emojis with different expressions in pixel form. It kind of feels like you’re walking around a live version of Mario Bros, which was awesome.

I won’t give all the surprises away, but let’s just say there are some blacklight rooms that are very trippy and an infinity mirror you could stare at all day long (we did). What I loved about this pop-up is that it wasn’t just about photos. You could tell the artist spent a lot of time thinking of ways to make it interactive and interesting for the audience, and created a safe space where everyone was free to play in their own way.

This room, unsurprisingly, was my favorite. It was all about sending a love letter and there were pink paper airplanes flying around the room and this pixelated heart with wings. Not to mention the massive pink ballpit. This always brings out my inner child, and I had fun swimming around in a pixelated pink ocean!

The whole experience is filled with vibrant colors that correspond to different themes in the rooms. Here are a few other favorite shots, including one I took of the creator of the project, Tianyu. We had fun playing for a few hours and letting our inner child run around!

The Pink Ballpit!

This was honestly my favorite part of the entire shoot. It was just so pink. Aka my favorite. If you haven’t gone yet, definitely check Pixinity out this fall before it’s gone. I was really hyped to support a pop-up that had a deeper meaning and was partnering for an awesome cause.

If you like these photos, make sure to have a look at my website and follow me on Instagram! Feel free to drop me an email at gdeimz@gmail.com for any shoot requests, questions, or just to chat! If you’re in the NYC area, let’s grab coffee and talk lenses and shoot locations 🙂